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ANA Aeroportos

Sky up discounts!

Airport Shops are perceived as expensive. But in most cases, if we do a comparative analysis, we realize that Airport Shops are expensive because many of the Brands are… Premium.

ANA wanted to change this perception of “expensive prices” in the “non-food” area. And for that, we “used” the Black Friday moment to communicate discounts. Three days of discounts and opportunities to bring passengers to the airport commercial zone, demystifying this pre-conceived idea.

And as a Special Place deserves a Special Communication, we have installed two WOWLOGRAM in order to get the WOW effect!

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