Sky up discounts!
Airport Shops are perceived as expensive. But in most cases, if we do a comparative analysis, we realize that Airport Shops are expensive because many of the Brands are… Premium.
ANA wanted to change this perception of “expensive prices” in the “non-food” area. And for that, we “used” the Black Friday moment to communicate discounts. Three days of discounts and opportunities to bring passengers to the airport commercial zone, demystifying this pre-conceived idea.
And as a Special Place deserves a Special Communication, we have installed two WOWLOGRAM in order to get the WOW effect!