Cevomed is a new international pharmaceutical player with its head in Europe and feet in the Middle East and Africa. From Valetta and London, Cevomed manages an industrial and distribution operation of medicines, along with some reference partners like the paraguayan Eticos and our well known, the portuguese Bial.

From the first contacts, we soon realized that Cevomed wanted to “embrace” new goals, “embrace” the industry’s biggest innovations and the latest treatment options. Cevomed wanted to “Embrace Health’ And the “Embracing Health” tagline guided us through the whole Branding process.

Between Doha and Lisbon, Cupid developed the entire Cevomed strategic branding project, following now its evolution in more tactical actions.