Eduardo Paz Ferreira
Law Dream Team
The briefing started with a statement by Michael Jordan (‘I can accept failure, everyone fails at something. But I cannot accept not trying`) The goal was to position the renowned law firm as a ’boutique’ where talent and excellence would inspire the entire team. We´ve immersed ourselves in the references of the historic American basketball team that won the Barcelona Olympics in 1992 – the unforgettable ‘Dream Team’. And the EPF rebranding was inspired by this universe of ‘winning spirit ‘.