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Gilead

HIV / AIDS: Touches everyone

Multi-media campaign developed for Gilead Sciences and Abraço as part of the World AIDS Day celebrations. “Touch me, touch you, HIV / AIDS Touch us all” was the motto of the campaign, which culminated in the launch of the book ‘Chronicle of a Virus` and with a flashmob activation action whose mechanics was based in the distribution of hugs to people. At the end of the action we formed a giant human bond, symbolizing solidarity and support for this cause.

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