‘Show us, tell us, speak to us, inspire us’. This was the motto for the ideas contest that Cupid has developed for Budget – the Elevator Pitch. Under the motto ‘Fire Up Your Ideas`, this 100% online platform promoted a range of ideas presented by young people in several areas (business, music, technology, art), which were presented on video and in a maximum time of 2 minutes, time of an elevator ride. All the ideas were evaluated by a jury and the best ones were awarded The goal was to create an interactive action for the Budget Brand, which allowed a younger target (20-35) to be addressed.