The briefing started with a statement by Michael Jordan (“I can accept failure, everyone fails at something. But I cannot accept not trying”) The goal was to position the renowned law firm as a “boutique” where talent and excellence would inspire the entire team. We’ve immersed ourselves in the references of the historic American basketball team that won the Barcelona Olympics in 1992 – the unforgettable ‘Dream Team’. And the EPF rebranding was inspired by the universe of this “winning spirit”.