Working for a taboo industry, full of preconception is not easy. Moreover when we wanted the campaign to be delivered and ran without scandals in OOH, Press and Internet. Only solution: Humor, of course … always the humor. Using classic phrases from porn films, we chose to do the translations with a few degrees of freedom. After all, HOT was the first portuguese channel for adults (in Portuguese) …  SAPO has distinguished us with Silver in its Online Awards Festival. Thanks for the courage!