For the fourth year in a row, Cupido developed the solidarity project “ Este Natal digo Presente”  with IPO Lisboa.

After partnerships with CTT and El Corte Inglés, IPO Lisboa welcomed a new partner for Christmas 2024: the Jerónimo Martins group joined the initiative by involving the Pingo Doce store network, helping to achieve a new record in donations. The funds raised will be allocated to the refurbishment of the pediatric oncology wing of IPO Lisboa.

Because a meaningful gift is better than just a good present, Cupido designed and executed this campaign based on a set of sticker labels featuring drawings created by the children of IPO Lisboa. Twelve drawings, twelve labels, and countless dreams…