L’Óreal is an authentic ‘House of Brands’. At Cupido, we´ve been working two of its most powerful brands with a greater presence in our pharmacies network: INNEOV, supplements for skin / hair and Roger & Gallet, a unique universe of scents, creams and perfumes. The focus of the communication of these Brands is the point of sale, but we also have developed Brand Activations and commercial promotions for their sales forces.