The Portuguese Business Council (PBC) is an organization that aims to enhance bilateral relations between Portugal and Qatar, namely in the economic and cultural fields, offering support to the agents of both countries.

As an interested party of the Qatari market, Cupido has developed the entire PBC Branding project.

The nine-serrated line symbolically represents Qatar as the ninth member of the “Reconciled Emirates” of the Persian Gulf; while philosophically, the triangle represents the 3 keys of wisdom: Efficiency + Control + Patience. In this graphic identity, the elements do not overlap, but they “Fit”… referring to the support between portuguese and qatari companies; which reflects itself the PBC positioning.