Energy in Motion
2023 was an important milestone in the process of evolving Prodoil’s image and strategic positioning. A year of consolidation focused on its core – exploration and production of hydrocarbons and provision of services in the oil sector. But also due to a strong commitment to the diversification of its offer, with the development of related activities in other business areas, such as engineering, exploration of other energy sources, mines and project execution, powering cross and up selling commercial approaches.
In terms of visual identity, we resorted to the stylization of the flame that burns at the top of the platforms, a simplification that removes less positive connotations, transforming it into a symbol of strength and solidness.