After a long forced absence due to the pandemic, the return of the fans to the stadiums was a balm for football clubs. Especially for Sporting; the National Champion in title, that surprised its most loyal associates with an individualized video, starring three of its most emblematic heroes; Rúben Amorim, Coates and Palhinha. 

Through an innovative technology based on artificial intelligence, we put in this Campaign the manager and the players speaking directly (and by their own name) with thousands Sporting associates, inviting them to return to the stadium, in an unprecedented initiative and with a strong emotional and relational component.

At the rhythm of the eternal Maria José Valério, needless to say that the tickets were all sold in a few minutes and the football emotion returned to Alvalade. Congrats Champs!