Cupido has developed a new institutional campaign for TVCABO. This time, focusing on the triple play offer: Voice, TV and internet. Under the motto “always connected in security”, the campaign had a vast media plan, including radio, press, OOO, DOOO and various in-store actions.

In a second phase, and focusing on a younger segment, a new version for internet service was launched . Under the headline “Unleash the power of your internet”, TVCABO announced an upgrade to its internet service, with + Net + Megas + Speed.